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Writing a Survey That Answers Your Questions

November 7, 2023

10:00 am - 11:00 am PT | 1:00 pm - 2:00 pm ET


Does this sound familiar: You need to get information or data from your participants so you decide to send out a survey. You write something, send it out, and no one takes it. Or you get the responses back and they really aren't that helpful for making decisions or improving your programming. In a world with constant surveys, how do you make yours stand apart while also making it useful for you? A well-written survey generates substantive, actionable data. In this session, we will explore when surveys are most appropriate, delve into key principles for writing surveys and best practices of structuring surveys, and cover how-to tips on survey distribution.

Who Should Attend?

Professionals responsible for collecting data and designing online surveys

What The Training Will Cover

  • When surveys are the most appropriate method for your information needs

  • The pros and cons of different question types and key principles for writing survey questions

  • Best practices for question order, survey length, and structuring surveys

  • Suggestions for survey distribution and increasing your response rate


Premier Members








Additional Information

All workshops are live & recorded. Registrants receive slides & recordings. It is best to attend live. If you miss the workshop, you can watch the recordings and reach out to the instructor with any questions.

Looking to register 3+ people? Email us at to receive $5 off per registration!

Please Note: 

We do not offer any other discounts for this training other than the member rate. Upon registration, you will receive a link to participate in the training. Please check your inbox or spam folder.


Laura Sundstrom elevates the expertise of the individuals and organizations she works with and those impacted by the work, all in service of strengthening process and impact. With over 10 years of experience in the evaluation and nonprofit fields, Laura brings a broad range of experience and expertise to her perspectives on evaluation and learning. She has worked in the fields of philanthropy, health care, housing, hunger, youth development, and violence prevention to name a few. Laura holds a Bachelor's in Women's and Gender Studies from Beloit College and a Master's in Social Work from the University of Michigan.

Laura brings the curious and humble mindset of a learner to her work. Laura seeks to partner with individuals, organizations, and communities to advance their equity and justice goals, rather than enter as an "expert" seeking to determine what is good or bad. Through these partnerships, Laura is skilled at asking questions that challenge assumptions and spark deeper reflection.

Outside of evaluation, Laura spends her time staying active and enjoying the beautiful hiking Colorado has to offer, practicing yoga and meditation, going on walks, and experimenting with new recipes in the kitchen.



1 hour of training = 1 credit hour



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