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How to Make Your Monthly Giving Program Roar!

June 20, 2024

10:00 am - 11:00 am PT | 1:00 pm - 2:00 pm ET


So many people worry about how to generate major gifts. They may forget about those small donors in their database – and you have many more small donors than large ones, right? Monthly giving programs are especially effective in engaging smaller donors and improving donor retention multi-fold. Best of all Monthly Donors give more money than one-time donors and it typically is unrestricted revenue. In this webinar, you will learn the steps involved in starting and organizing a monthly donor program for your organization, using the tools you already have in place. If the pandemic has proven anything, it’s that the need for sustainable revenue is greater than ever. Monthly giving provides organizations with funds they can count on, no matter what happens. If you’re looking to begin or further develop your monthly donor program, this webinar is for you.

Who Should Attend?

Professionals seeking a fundraising strategy

What The Training Will Cover

  • Understand and utilize the tools (in a downloadable format provided to participants) to develop a monthly donor program, including a monthly donor road map, a monthly donor retention playbook, and a monthly donor planner

  • Know how to best recognize, cultivate, and treat monthly donors once acquired

  • How to prevent and reactivate lapsed monthly donors

  • How to prepare an annual monthly donor plan


Premier Members








Additional Information

All workshops are live & recorded. Registrants receive slides & recordings. It is best to attend live. If you miss the workshop, you can watch the recordings and reach out to the instructor with any questions.

Looking to register 3+ people? Email us at to receive $5 off per registration!

Please Note: 

We do not offer any other discounts for this training other than the member rate. Upon registration, you will receive a link to participate in the training. Please check your inbox or spam folder.


Erica is located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic.

She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving.

Erica Waasdorp published two of the few books on monthly giving, called Monthly Giving. The Sleeping Giant and Monthly Giving Made Easy.
She created the Monthly Donor Road Map and several e-books to include the Top 7 Questions about Monthly Giving and the Monthly Donor Retention Play-Book. She also co-authored the DonorPerfect Monthly Giving Starter and Marketing Kits.

Erica regularly blogs and presents in person and via webinars on appeals, direct mail, and monthly giving. Erica is a Master Trainer for the Association of Fundraising Professionals (AFP). She is also the former US Ambassador for the International Fundraising Congress (IFC), She can be reached at or via (508) 776 1224.



1 hour of training = 1 credit hour



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