top of page

Equitable and Valid Surveys and Data Analysis Any Nonprofit Can Do: Straightforward Program Evaluation that Leads to Action

6/10/2024, 6/17/2024

10:00 am - 11:30 am PT | 1:00 pm - 2:30 pm ET


Collecting and talking about impact can feel complicated, expensive, and overwhelming for nonprofit leaders. Data collection can get in the way of service provision, and dedicating the time and resources for program evaluation can feel impossible. Until recently, there has not been a straightforward, affordable, and sustainable strategy which even small nonprofits can use to track impact and tell powerful impact stories. This two-day series will introduce the ImpactStory™ Strategy as an accessible and actionable way to collect and use data to move people to action. Day one will focus on how to create and use surveys to most equitably and effectively capture the immediate impact clients get from working with your organization. You will get an opportunity to practice writing survey questions that zero in on the most important information to gather. Day two will focus on how to validly and responsibly analyze and graph survey data so it can be understood and used to improve programming, realign resources, and communicate impact to stakeholders and funders. You will get an opportunity to use sample data to draw conclusions and plan needed action. A survey template and sample Excel analysis file will be provided as take-home resources.

Who Should Attend?

Nonprofit leaders (ED’s, board members, COO’s), nonprofit internal evaluators, data analysts, or data managers

What The Training Will Cover

Day 1:

  • The difference between surveys, polls, tests, and needs assessments

  • The seven most critical questions to ask clients about impact

  • How to develop equitable and culturally responsive surveys for your organization

  • A toolkit of do’s and don’t’s for wording surveys and creating response scales

  • How to fold surveys into service provision so they do not feel like “extra” work

Day 2:

  • How to prepare data for analysis in Excel

  • The three critical Excel formulas and two calculations you need to master, as well as the two graphs you must know how to create

  • Tips on data analysis techniques that can reduce bias and increase understanding

  • A process for responsibly and inclusively understanding the data

  • How to use this understanding to plan action


Premier Members








Additional Information

All workshops are live. Registrants receive slides & handouts. It is expected participants will be able to be on camera and able to unmute for some portions of the training to participate in discussions. Full recordings are not provided. This training must be done sequentially. If you miss a session, please reach out to

Looking to register 3+ people? Email us at to receive $5 off per registration!

Please Note: 

We do not offer any other discounts for this training other than the member rate. Upon registration, you will receive a link to participate in the training. Please check your inbox or spam folder.


Maryfrances Porter, Ph.D., is the co-CEO and Founder of Partnerships for Strategic Impact® and brings 20+ years of experience in research, working with nonprofits, foundations, and local governments, program development and program evaluation, grant writing, and developing strategic vision and action.

Alison is the co-CEO and Senior Partner of Partnerships for Strategic Impact®. She has 9 years of experience in research with a focus on program design, implementation, and program evaluation. She specializes in facilitating collaborative, strengths-based group processes, as well as understanding stories from diverse perspectives.

Partnerships for Strategic Impact® coaches, trains, and supports nonprofits, foundations, and corporate CSRs in telling masterful impact stories using our ImpactStory strategy. We partner with clients to demonstrate impact positioned for social justice, equity, and returning power to those who have been disenfranchised.

Maryfrances completed her B.A. at Emory University and her Ph.D. in clinical and community psychology at the University of Virginia. Alison completed her B.A. in psychology and her Ph.D. in clinical and community psychology at the University of Virginia.



1 hour of training = 1 credit hour



bottom of page