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Craft A Communications Calendar: Email, Direct Mail & Social

8/1/2024, 8/8/2024

9:00 am - 10:30 am PT | 12:00 pm - 1:30 pm ET

WORKSHOP DESCRIPTION

Planning or updating a communications calendar to reach your organizational goals?  Need ideas & strategies to determine themes and frequency in communication depending on your audience? We will explore communication calendar planning for small, medium and large nonprofits with varying goals from events, advocacy, volunteer engagement and more. Planning a communications calendar takes effort and coordination in advance. For example, sharing a comms schedule with internal staff can help avoid last minute changes and allow you to be strategic about your calls to actions whether it is to purchase a gala ticket, advocate for a cause or sign up to a volunteer shift.


We will cover how to make sure a communications strategy aligns with organizational goals and why setting goals is necessary to create a communications strategy. We will also explore how to stay focused on your external communication goals, review sample templates and platforms to pre-schedule social media posts. We will review communications cadence, best practices for email, social media and direct mail. We will also analyze different ways to manage rapid response communication which may alter your pre-set comms calendar and how to respond to local events happening in your community that may impact the people you serve.

Who Should Attend?

Individuals and organizations involved in strategic planning

What The Training Will Cover

Day 1:

  • Understand how to plan out and develop a communications calendar based on your audience and communication goals with a sample schedule for a small, medium and large organization

  • Review potential themes or topics to focus on depending on each calendar month

  • Determine ideal communications cadence for your audience whether they are volunteers, donors, event attendees, advocate or community members

  • How to set goals and align organizational goals with communication strategies

  • Review generational differences in communications and how to adapt to your volunteers, donors and community

  • Understand how email, direct mail and social media support each other to reinforce your messaging

Day 2:

  • Analyze the best ways to inform colleagues and team members of the communications calendar to stay focused on goals

  • Review sample templates to use to share internally related to planning a communications calendar

  • How to manage internal communication requests

  • How to collaborate within an organization to develop communication strategies

  • Understand how to manage rapid response communication and/or pause communication due to external events

  • Analyze a process to create for rapid response communication

REGISTRATION TYPE & FEE

Premier Members

$150

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Members 

$225

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Non-Members

$300

Additional Information

Plan & Coordinate A Communications Calendar for 2024: Email, Direct Mail & Social is capped at 30 attendees. This is an interactive workshop and must be restricted due to online training capacity. Each workshop session is live. Registrants receive slides & handouts. It is expected participants will be able to be on camera and able to unmute for some portions of the training to participate in discussions. Full recordings are not provided. This training must be done sequentially. If you miss a session, please reach out to program@nonprofitlearninglab.org

Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!

Please Note: 

We do not offer any other discounts for this training other than the member rate. Upon registration, you will receive a link to participate in the training. Please check your inbox or spam folder.

ABOUT THE TRAINER

This training is led by Dr. Leah Weiner who has a doctorate in education and psychology from Pepperdine University. Leah Weiner is the Founder and CEO of the Nonprofit Learning Lab. Leah’s approach to training focuses on making sure that the information provided helps participants solve a problem or create a solution related to their professional work. Leah’s background in trauma informed facilitation came through experiences in working with recently resettled refugees at a refugee resettlement agency and facilitating leadership development programs for adults across the country. These experiences led her to teach facilitators on trauma informed facilitation.

WE OFFER CFRE & CAE CREDITS

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1 hour of training = 1 credit hour

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