Direct mail remains an indispensable fundraising channel, but it is much more effective when coordinated with other marketing channels. At very little additional expense, fundraisers can reinforce their direct mail message and provide additional opportunities to give. In this session, we will look at methods for timing and coordinating multiple marketing channels around direct mail. You will be able to target your donors with messages immediately before and after they get the mail piece. We will delve into the how-to of putting coordinating tools to use.
Who Should Attend?
Professionals who want to work on their direct mail fundraising campaigns
What The Training Will Cover
The unique strengths and weaknesses of direct mail as a fundraising channel
What channels work logically with direct mail
How to link other channels to direct mail
Unique USPS tools and how to use them – Informed Delivery and Informed Visibility
How to measure and coordinate multiple channels
REGISTRATION TYPE & FEE
All workshops are live & recorded. Registrants receive slides & recordings. It is best to attend live. If you miss the workshop, you can watch the recordings and reach out to the instructor with any questions.
Looking to register 3+ people? Email us at email@example.com to receive $5 off per registration!
We do not offer any other discounts for this training other than the member rate. Upon registration, you will receive a link to participate in the training. Please check your inbox or spam folder.
ABOUT THE TRAINER
Dave Lewis is the founder and president of SnailWorks. SnailWorks helps commercial mailers take advantage of advanced USPS services with its intuitive, easy-to-use platform.
Dave has been in the mailing industry for more than 40 years. He has held just about every position available, from six months as a letter carrier out of college, to managing and owning a variety of mailing businesses. He is a nationally recognized expert on all things mail, particularly mail tracking and Informed Delivery. He is a regular speaker at the National Postal Forum and has won multiple awards for his dedication to education for the industry he loves.
WE OFFER CFRE & CAE CREDITS
1 hour of training = 1 credit hour
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