The First Impression Funnel: Turning Attention Into Action
Upcoming Training Dates
Select a date and time that works for you. All sessions are held live and include time for questions.
Workshop Description
Optimize your brand’s first impression so that it leads to funding. During this two-day workshop, together, we will transform passive interest into meaningful engagement using a simple and repeatable first impression framework. Through real-time audits, breakout reviews, and hands-on exercises, you’ll uncover what your audience actually experiences when they encounter your brand - and how to fix what’s holding them back from giving.
Who Should Attend
Nonprofit professionals who are looking to strengthen their brand identity and attract engagement.
What the Training Will Cover
Day 1: Understanding the Big Picture
Explore how your audience experiences your brand from an outside perspective
Understand why attention does not always lead to donations
Examine how first impressions influence trust and decision-making
Identify common breakdowns across websites, messaging, and brand presence
Participate in live audits of nonprofit brands
Day 2: Applying Strategies and Improving Execution
Apply Day 1 insights to your own website or digital presence
Diagnose system-level issues contributing to donation hesitation
Learn how to build credibility and trust online
Improve accessibility and visibility of your brand
Strengthen emotional connection to drive action and engagement
Across Both DaysEngage in live audits of example and participant nonprofit brands
Receive and provide peer feedback
Work through practical, hands-on exercises
Leave with clear, actionable insights
Gain tools to strengthen your brand, increase engagement, and improve fundraising outcomes
Registration Type & Fee
Non Members: $200
Additional Information
Each workshop session is live. Registrants receive slides & handouts. It is expected participants will be able to be on camera and able to unmute for some portions of the training to participate in discussions. Full recordings are not provided. This training must be done sequentially. If you miss a session, please reach out to program@nonprofitlearninglab.org.
Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!
Please Note:
We do not offer any other discounts for this training other than the member rate.
About the Trainer
Roxy is the founder of Hearts 2 Headlines, a DIY branding platform designed for nonprofits and small businesses to get out of marketing and back to their mission quicker. With a rich background in advertising, Roxy combines her expertise in branding, her passion for neuromarketing, and being a self-proclaimed 'color enthusiast' to empower teams and individuals to create impactful first impressions—for their organizations and themselves.
CFRE & CAE Credits
WE OFFER CFRE & CAE CREDITS | 1 hour of training = 1 credit hour
Certificate of attendance available upon request
Resources Related to: The First Impression Funnel: Turning Attention Into Action
Past Participating Organizations List