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Develop Powerful Organizational Messages That Inspire Conversations, Build Understanding, and Increase Community Support

Upcoming Training Dates

Select a date and time that works for you. All sessions are held live and include time for questions.

10/21/2026 & 10/28/2026

9:00 am - 10:30 am PT | 12:00 pm - 1:30 pm ET

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Workshop Description

How clearly can you explain the impact your organization makes and can your entire team do the same?


In this two-session workshop, identify the communication challenges you and your team face most often and develop practical solutions to address them. Learn how to describe your organization’s impact in simple, powerful language that can be used in everyday conversations and across your messaging and communications. Explore how to create stories that communicate your organization’s impact and practice shifting from delivering an elevator speech to engaging in two-way conversations.


You’ll also explore the questions about your organization that are the hardest to answer and develop simpler, more effective messages to use in daily conversations and communications. The workshop includes  an action plan to help get everyone on the same page when talking about your organization.

Who Should Attend

Nonprofit leaders who are interested in building a unified action plan for their organization

What the Training Will Cover

  • Identify communication challenges that are difficult for their team to address.

  • Develop clear, simple, and memorable ways to describe their organization’s impact.

  • Create stories that can be used in conversations and organizational communications.

  • Develop more effective responses to challenging questions about their organization.

  • Apply a two-way conversational approach when communicating about their organization.

  • Create an action plan to align their team’s communication about the organization.

Registration Type & Fee

Non Members: $200

Additional Information

Each workshop session is live. Registrants receive slides & handouts. It is expected participants will be able to be on camera and able to unmute for some portions of the training to participate in discussions. Full recordings are not provided. This training must be done sequentially. If you miss a session, please reach out to program@nonprofitlearninglab.org.

Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!

Please Note:

We do not offer any other discounts for this training other than the member rate.

About the Trainer

Cassandra is a high energy, passionate lifelong learner. She has worked with over 200 organizations to increase their impact, some of which include the Arizona Community Foundation, Jewish Family & Children’s Services of Southern Arizona, National Alliance on Mental Illness Southern Arizona, Arizona State Library, University of Arizona, and United Way of Tucson and Southern Arizona. She has extensive experience in building capacity for policy and system change, community engagement, strategy development, and adoption of collective leadership in the social sector.

CFRE & CAE Credits

WE OFFER CFRE & CAE CREDITS  |  1 hour of training = 1 credit hour

Certificate of attendance available upon request

Resources Related to: Develop Powerful Organizational Messages That Inspire Conversations, Build Understanding, and Increase Community Support

Past Participating Organizations List

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