Crafting Your Nonprofit's Video Strategy: Ethical and Authentic Visual Storytelling for Nonprofits
WORKSHOP DESCRIPTION
Uncertainty, surprise announcements, and jeopardized funding have created a chaotic time for so many essential organizations.
In times like these, video can be extremely powerful. It can help raise awareness, supercharge fundraising, and captivate clients, donors, and everyone in-between - and particularly now, it can reassert the necessity and vitality of what you provide.
But what kind of video? What's the best way to use it on social media? And how do you know when to DIY and when to invest in a high-end production company?
In this workshop, Matt Pearl will help you understand how to answer these questions.
Who Should Attend?
Nonprofit professionals interested in bettering their video editing and branding skills.
What The Training Will Cover
Craft visual storytelling based on your audience: A 20-second clip of a beautiful moment is tailor-made for Instagram, but you wouldn’t play it – or just it – at a gala. I’ll lead attendees through choosing the best stories for donors, incorporating visuals into fundraising appeals, using visual storytelling to supercharge events, and customizing content for specific groups.
Equip staff and board members to capture and convey stories: Our best storytellers are often those closest to the mission. I’ll walk through how to develop a strategy that includes staff but doesn’t overwhelm staff, how to find compelling stories and visuals in what some might call “boring”, and how to capture powerful moments without disrupting one’s work.
Build a storytelling library: Savvy nonprofit leaders recognize that visual storytelling isn’t a one-off project. It’s a strategy that requires commitment, which ultimately results in a library of photos and videos that can be tailored to any occasion.
REGISTRATION TYPE & FEE
Premier Members
FREE
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Members
$30
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Non-Members
$50
Additional Information
All workshops are live with an instructor. Participants are encouraged to ask questions during the workshop. All registrants will receive the slides & recordings via email after the live workshop.
Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!
Please Note:
We do not offer any other discounts for this training other than the member rate.
ABOUT THE TRAINER
Matt Pearl's work has always been driven by two guideposts: meaningful and memorable. As a journalist for 20+ years, first locally and then nationally, he pushed to report about issues the media often overlooks: Housing. Education. Health care. The environment. Social justice. And many more. He traveled the world and was honored with dozens of local, regional, and national awards. He’s also an author who has written two editions of The Solo Video Journalist, a how-to book for aspiring storytellers and multimedia journalists published by Routledge and Focal Press.
He’s spoken at regional and national journalism conferences, and in his current work he has given presentations for the Young Nonprofit Professionals Network of Atlanta and the Nonprofit Storytelling Conference's Tactical Thursdays. Today he runs Pearl Impact Media. His whole goal is uplifting nonprofits through meaningful, memorable, affordable video storytelling. He remains in Atlanta but travels nationwide to support his clients. He carries his foundations as a journalist and storyteller to this critical work.
WE OFFER CFRE & CAE CREDITS
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1 hour of training = 1 credit hour
Certificate of attendance available upon request
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