WORKSHOP DESCRIPTION
Word of mouth can be a powerful marketing tool. It can also wreak havoc with your brand if not used in a strategic, intentional way. In this workshop, you’ll learn how to create a user-friendly message map that helps brand champions tell a consistent story about your organization while bringing your brand to life with their own passion for your mission.
Who Should Attend?
Individuals eager to improve their brand messaging.
What The Training Will Cover
Understand your key audiences by reviewing expectations and analyzing mutual needs.
Review and refine your elevator pitch to ensure clarity, conciseness, and impact.
Analyze and explain 4–6 supporting points that strengthen your core message.
Discuss how to craft tailored messaging for specific audience segments.
Train brand champions to understand, review, and use the message map effectively.
REGISTRATION TYPE & FEE
Premier Members
FREE
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Members
$30
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Non-Members
$50
Additional Information
All workshops are live & recorded. Registrants receive slides & recordings. It is best to attend live. If you miss the workshop, you can watch the recordings and reach out to the instructor with any questions.
Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!
Please Note:
We do not offer any other discounts for this training other than the member rate. Upon registration, you will receive a link to participate in the training. Please check your inbox or spam folder.
ABOUT THE TRAINER
Michele Levy is President of Caravan Brand Partners, a firm that helps mission-driven organizations build clear, compelling brands. She believes that each client has a vital asset—a core group of stakeholders intensely passionate about their mission. Her team focuses and amplifies that passion to engage broader groups of supporters and advance strategic goals.
WE OFFER CFRE & CAE CREDITS
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1 hour of training = 1 credit hour
Certificate of attendance available upon request
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