WORKSHOP DESCRIPTION
Word-of-mouth can be one of the most powerful marketing tools for nonprofits, but without clarity and consistency, it can also create confusion and dilute your brand. This workshop will guide participants through developing a user-friendly message map that enables brand champions to communicate a clear, compelling, and consistent narrative about your organization. Through practical exercises, attendees will refine their elevator pitch, identify key audience segments and their needs, and analyze supporting points that reinforce their core message. Participants will also explore strategies for tailoring messaging to specific audiences and training ambassadors to confidently and accurately represent the brand. By the end of this session, participants will be equipped to strengthen their organization’s voice and ensure that every advocate amplifies the mission with alignment and authenticity.
Who Should Attend?
Individuals eager to improve their brand messaging.
What The Training Will Cover
Understand your key audiences by reviewing expectations and analyzing mutual needs.
Identify and refine your elevator pitch to ensure clarity, conciseness, and impact.
Analyze and explain 4–6 supporting points that strengthen your core message.
Develop the ability to craft tailored messaging for specific audience segments.
Train brand champions to understand, review, and use the message map effectively.
Additional Information
All workshops are live & recorded. Registrants receive slides & recordings. It is best to attend live. If you miss the workshop, you can watch the recordings and reach out to the instructor with any questions.
Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!
Please Note:
We do not offer any other discounts for this training other than the member rate. Upon registration, you will receive a link to participate in the training. Please check your inbox or spam folder.
ABOUT THE TRAINER
Michele Levy is President of Caravan Brand Partners, a firm that helps mission-driven organizations build clear, compelling brands. She believes that each client has a vital asset—a core group of stakeholders intensely passionate about their mission. Her team focuses and amplifies that passion to engage broader groups of supporters and advance strategic goals.
WE OFFER CFRE & CAE CREDITS
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1 hour of training = 1 credit hour
Certificate of attendance available upon request
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