Every nonprofit has a story to tell about the work it’s doing. In this session, we’ll get past “storytelling” as an organizational goal and start talking about it as a practical day-to-day tool. “Storytelling” can seem like a board-level buzzword, but we’ll dig into what truly makes stories the most effective form of communication – and how any nonprofit organization can apply those story principles to communicate more powerfully with their donors and members. Make sure you have a notepad so you can start planning your organization’s storytelling strategy during this workshop.
Who Should Attend?
Professionals and leaders involved in marketing, branding and communications
What The Training Will Cover
Understand the principles that shape successful stories, including character development, narrative structure, and the relationship between messenger and audience.
Begin to identify your organization’s audiences, stories and storytellers.
Identify ways to immediately incorporate the concept of storytelling into your daily work.
REGISTRATION TYPE & FEE
All workshops are live & recorded. Registrants receive slides & recordings. It is best to attend live. If you miss the workshop, you can watch the recordings and reach out to the instructor with any questions.
Looking to register 3+ people? Email us at email@example.com to receive $5 off per registration!
We do not offer any other discounts for this training other than the member rate. Upon registration, you will receive a link to participate in the training. Please check your inbox or spam folder.
ABOUT THE TRAINER
Writer and Storytelling Strategist Randy Ford founded First Story Strategies in 2016 to help nonprofits, membership associations and individuals understand how to tell their stories and the stories of the people around them. Randy began his career as a reporter and then began working in politics, spending 10 years with a senior member of Congress, serving as his press secretary and then his chief of staff. Randy’s writing, editing, video production and communication coaching projects are focused on sharing stories from the intersection of people, policy and progress. A Tennessee native and longtime Washington, D.C. resident, Randy now lives in Chicago, where he also performs in personal storytelling productions.
WE OFFER CFRE & CAE CREDITS
1 hour of training = 1 credit hour
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