How to Beat the Social Media Algorithm

January 26, 2023

9:00 am - 10:00 am PT | 12:00 pm - 1:00 pm ET

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WORKSHOP DESCRIPTION

Do you ever look at the engagement other nonprofits get and think they must know some big secret that you don't? Do you see other nonprofits get hundreds of likes and comments, then go to your nonprofit's page and get discouraged because it feels like nobody cares about what you have to say? And you are right; the people getting all the engagement DO know something you don’t. But it has nothing to do with how popular or knowledgeable they are, how many followers they have, or that what they are sharing is better or more important than what you are sharing.  They understood how the algorithm worked and used it to their advantage. Once you figure that out, your engagement will shoot through the roof. Since the algorithm is changing all the time, in this presentation, we're going to share algorithm hacks to double your engagement on Facebook, Twitter, and LinkedIn in 2022.

Who Should Attend?

Professionals and leaders involved in marketing, branding and communications

What The Training Will Cover

  • Understanding social media algorithms and the relevancy to nonprofits

  • The differences between each popular social media channel [Facebook, LinkedIn &  Twitter] and how your organization should interact with each platform to build your brand

  • Learn more about the steps your nonprofit  can take to beat the algorithm and get noticed in your audience's feed

  • Discuss the latest trends in social media algorithms

REGISTRATION TYPE & FEE

Premier Members

FREE

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Members 

$25

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Non-Members

$50

Additional Information

All workshops are live with an instructor. Participants are encouraged to ask questions during the workshop. All registrants, will receive the slides & recordings via email after the live workshop.

Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!

Please Note: 

We do not offer any other discounts for this training other than the member rate.

ABOUT THE TRAINER

Robin L. Cabral, MA, CFRE is the fundraising coach and consultant who provides value-added interim “hands-on” remote and coaching support with razor-sharp monthly result objectives and benchmarked deliverables.

Her global reach spans from centers in both the United States and Australia and to countries in-between.

With her over 25 years of experience, she has raised millions of dollars for small to mid-sized organizations and she focuses her coaching experiences on the GROWing people, performance, and purpose model used by Performance Consultants International.

She serves as a sounding board, change agent, and extra staff person for those new to fundraising, wanting to excel in their fundraising job or role, or advance in their career. She serves both fundraising professionals and executive directors alike.

WE OFFER CFRE & CAE CREDITS

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1 hour of training = 1 credit hour

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