Digital Strategies: Driving Revenue and Brand Awareness

September 13, 2022

9:00 am - 10:00 am PT | 12:00 pm - 1:00 pm ET

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WORKSHOP DESCRIPTION

Total online revenue grew by 3% in 2021 and nonprofit investments in digital advertising increased by 19%. This workshop will discuss strategies on digital marketing and digital fundraising that will help drive revenue and create brand awareness for your organization.

Who Should Attend?

Professionals, community leaders, and staff looking to learn more about digital strategies

What The Training Will Cover

  • Drive brand awareness through digital marketing tools, such as the Google Ad Grant & Facebook Ads 

  • Curate the digital donor journey by creating a great user experience via your website 

  • Utilize your CRM to steward constituents with segmented, personalized communication

Additional Information

All workshops are live & recorded. Registrants receive slides & recordings. It is best to attend live. If you miss the workshop, you can watch the recordings and reach out to the instructor with any questions.

REGISTRATION TYPE

FEE

Premier Members

FREE

Members 

$25

Non-Members

$50

Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!

Please Note: 

We do not offer any other discounts for this training other than the member rate.

ABOUT THE TRAINER

Courtney Lewis, CFRE has been leading nonprofits in fundraising, communication, and marketing campaigns since 2004 and is one of the co-founder of Give Local York, a 24-hour giving day. Obsessed with all things digital, her expertise lies in digital marketing, digital fundraising, and P2P campaigns. She entered the nonprofit technology industry four years ago to assist nonprofits in selecting the best software platforms to enhance their digital strategy. Currently, she is a Senior Principal, Strategic Account for EveryAction - the fastest growing and second largest nonprofit software company powering more than 18,000 nonprofits to do more good.

WE OFFER CFRE & CAE CREDITS

1 hour of training = 1 credit hour

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