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Designing Culturally Responsive Surveys for Your Nonprofit Organization

October 30, 2023

9:00 am - 10:00 am PT | 12:00 pm - 1:00 pm ET


Surveys can be a powerful tool that helps a nonprofit better understand program participants’ satisfaction with its services and thus learn how to improve or change those services; the impact of its offerings; what messages would best resonate with key stakeholders; and more. However, findings from a survey are only useful if the survey respondents truly understood what you were asking, and were able to provide their points of view in an accessible and authentic manner. When you are trying to survey multi-cultural groups in a single study, or certain demographics such as youth or new immigrants, that could prove even more challenging. Sometimes as simple as the choice of words would lead to a misunderstanding of the intent of a survey question. The way the surveys are administered could also create barriers or biases. In this workshop, the presenter, Belinda Li, will share some approaches to designing culturally and demographically responsive surveys to help nonprofits capture authentic and potentially more in-depth responses from different cultures and communities.

Who Should Attend?

Professionals responsible for collecting data and designing online surveys

What The Training Will Cover

  • Gaining an appreciation of the need and benefit in designing surveys in a culturally responsive way

  • Learning a number of approaches to designing culturally and demographically responsive surveys

  • Exploring some case examples to bring the concepts to life


Premier Members








Additional Information

All workshops are live & recorded. Registrants receive slides & recordings. It is best to attend live. If you miss the workshop, you can watch the recordings and reach out to the instructor with any questions.

Looking to register 3+ people? Email us at to receive $5 off per registration!

Please Note: 

We do not offer any other discounts for this training other than the member rate. Upon registration, you will receive a link to participate in the training. Please check your inbox or spam folder.


Belinda Li is Founder & Chief Consultant of CiTTA Partnership (, a boutique business consulting firm where social impact meets business strategy. CiTTA empowers leaders of purpose-driven organizations – nonprofits, social enterprises, businesses, public higher education institutions – to implement their ideas and scale their social impact in a financially sustainable way. The main services provided by CiTTA include: growth strategy, strategic planning, market feasibility studies, business modeling, and go-to-market strategy & implementation.

Prior to founding CiTTA, Belinda had worked at Civic Consulting Alliance, McKinsey & Company, General Electric Healthcare, and the academia.

She currently serves as Vice Chair on the Social Enterprise Alliance (National) Board, and as a Board member at-large at the Illinois Environmental Council Education Fund. In addition, Belinda serves on the Programming Committee of the Association of Consultants to Nonprofits; as a Thought Partner at the Ashoka-IKEA Dela Globalizer Program – a global systems change accelerator for social entrepreneurs; as a mentor at the Loyola Baumhart Scholars MBA program; and as a member of Forefront.

Belinda holds an MBA from the University of Chicago Booth School of Business, a Ph.D. in Medical Physics from the University of London, UK, and a BA in Physics from the University of Oxford, UK.



1 hour of training = 1 credit hour



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