Effective Nonprofit Marketing for the Different Demographics of Facebook and Instagram

January 31, 2023

11:00 am - 12:00 pm PT | 2:00 pm - 3:00 pm ET

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WORKSHOP DESCRIPTION

Facebook and Instagram can be a nonprofit marketing tool to reach different demographics whether it is volunteers, donors, key stakeholders or the communities that you serve. During this live webinar, we will dive into the most effective social media content to develop to reach different demographics on these platforms. Developing content takes time and it is important to create the right content to reach your audience on these platforms. Come with questions as we help you explore how to be more effective using Instagram and Facebook to build your brand and promote your organization's mission.

Who Should Attend?

Professionals and leaders involved in marketing, branding and communications

What The Training Will Cover

  • Understand the different audience demographics of Facebook and Instagram to build your nonprofit brand. 

  • Review how to create reels and stories on Instagram to connect with your audience.  

  • Explain how to use giveaways, raffles, and live interviews and events on Facebook to promote your brand and mission.

  • Analyze ways to use a variety of tools within social media platforms to connect potential supporters with your nonprofit mission. 


REGISTRATION TYPE & FEE

Premier Members

FREE

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Members 

$25

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Non-Members

$50

Additional Information

All workshops are live & recorded. Registrants receive slides & recordings. It is best to attend live. If you miss the workshop, you can watch the recordings and reach out to the instructor with any questions.

Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!

Please Note: 

We do not offer any other discounts for this training other than the member rate. Upon registration, you will receive a link to participate in the training. Please check your inbox or spam folder.

ABOUT THE TRAINER

Charlotte Gray is the President of Lancaster & Rose, a boutique consulting firm, that specializes in organizational change, strategic development, and executive placement for companies on the East Coast. Lancaster & Rose is a certified Women-Owned Small Business and is located in Charleston, South Carolina. Ms. Gray has more than a 15 years of experience in development and operations and has worked with a diverse field of charities ranging from the Chamber of Commerce, National Military Family Association to the American Cancer Society.

WE OFFER CFRE & CAE CREDITS

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1 hour of training = 1 credit hour

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