This is a guest blog post from CauseVox.
Regardless of whether you’re a small or large nonprofit, peer-to-peer fundraising is an effective way to reach new donors, engage your current supporters, and increase your overall fundraising capacity. Peer-to-peer fundraising involves individuals creating personal and team campaigns to raise money on behalf of your organization.
Let’s say that you have already enlisted supporters eager to fundraise for your cause. While that’s great, it’s only the first step. A common challenge you might face is that your supporters may not have years of fundraising knowledge and skills to reach their goals. Moreover, for those who are new to peer-to-peer campaigns, fundraising can seem like a daunting task. To help alleviate some anxiety and set your fundraisers up for success, you’ll want to equip them with the right tools.
Why A Peer-to-Peer Fundraising Toolkit Matters
From the thousands of peer-to-peer campaigns, we’ve seen succeed on CauseVox, the vast majority have one thing in common – they’ve leveraged a campaign toolkit. Peer-to-peer fundraising toolkits provide participants with all the need-to-know information about your campaign including helpful resources and tips to crush their fundraising goals.
If you don’t have the capacity to do a 1:1 crash course with every individual, a toolkit is an efficient way to get your supporters up to speed before they even start fundraising. It’s also a resource they can refer to again and again throughout the duration of the campaign.
Before you start trying to whip together the world’s best toolkit, you’ll want to have the foundation of your campaign laid out. It’s always best practice to think through and have a solid:
Fundraising goal of how much you want to raise
Clear timeline of when to do what
Thoughtful and compelling appeal to motivate people to donate
Branding guideline to ensure that the integrity and identity of your nonprofit brand is maintained
Plan to thank your donors
Customize Your Peer-to-Peer Fundraising Toolkit
Of course, with peer-to-peer fundraising toolkits, you don’t have to start from scratch.
This fundraising toolkit features:
Tips to create successful and engaging fundraising pages
Plug-and-play communication templates
Dedicated placeholders for you to insert your organization’s graphics, videos, hashtags, and social media links
Dos and don’ts for peer-to-peer campaigns
And so much more!
Feel free to edit and run with it any way you like, and check out these tips and real-life examples for more inspiration. When your supporters register for your campaign, have your completed toolkit ready to send (or have it stored on an accessible drive) and they’ll be ready to start fundraising for your organization in no time!
Get the full peer-to-peer fundraising toolkit template here.