Building Sustainable Revenue: Moving Beyond Short-Term Fundraising
Upcoming Training Dates
Select a date and time that works for you. All sessions are held live and include time for questions.
Workshop Description
DAY 1: Naming the Problem
You already know something isn't working. The events get bigger, the team works harder, and the revenue stays flat. What's harder to name is why.
Day 1 of this series gives participants the language and the diagnostic tools to identify what's driving short-term fundraising dependence in their organization. We'll break down the difference between transactional (microwave) and relational (crockpot) fundraising using real examples, look honestly at the opportunity cost of the current revenue model, and trace how board culture quietly shapes the ceiling on your growth.
This session isn't about adding more to your plate. It's about understanding what's already on it and what it's actually costing you.
DAY 2: Building the Shift
Knowing the problem is only half the work. Day 2 is where we get practical.
Building on the diagnostic work from Part 1, this session gives participants a framework and two hands-on tools to begin moving their organization toward relationship-based revenue. We'll talk about what crockpot fundraising actually looks like inside a small or mid-size nonprofit, how to reset board expectations around revenue timelines, and how to build accountability structures that support long-term thinking. Participants will leave with three specific, calendar-ready shifts they can make in the next 30 days.
This is not a motivational course. It's a working session. Come ready to build.
Who Should Attend
Nonprofit professionals looking to move beyond the restrictions of short-term fundraising habits.
What the Training Will Cover
Day 1:
Evaluate the opportunity cost of short-term, event-driven fundraising strategies within your organization's current revenue model
Distinguish between transactional (microwave) and relational (crockpot) fundraising approaches using concrete, real-world examples
Identify at least two structural habits within your board culture that reinforce short-term revenue spikes over long-term growth
Complete a fundraising mix assessment that gives you an honest picture of where your current revenue actually comes from
Day 2:
Apply a governance-centered framework for moving from transactional to relational fundraising in your specific organizational context
Use practical tools to audit their current board meeting agendas and relationship-based fundraising metrics for alignment with long-term revenue growth
Develop 2-3 actionable shifts to align board expectations, accountability structures, and meetings with sustainable, relationship-based revenue
Leave with a 30-day action plan that is realistic, specific, and tied directly to your organization's current capacity
Registration Type & Fee
Non Members: $200
Additional Information
All workshops are live. Registrants receive slides & recordings. It is expected participants will be able to be on camera and able to unmute for some portions of the training to participate in discussions. Full recordings are not provided. If you miss the workshop, you can watch a recording from a previous session and reach out to the instructor with any questions, or reach out to program@nonprofitlearninglab.org.
Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!
Please Note:
We do not offer any other discounts for this training other than the member rate.
About the Trainer
Jessica has held the Certified Fundraising Executive (CFRE) designation since 2013 and has worked in fundraising for over 20 years. Currently, she serves as the Vice President for Advancement at Starr King School for the Ministry. She earned her Master of Arts degree from The University of Southern Mississippi in English Literature in 2018. She is an author, presenter, consultant, and trainer on the topic of higher education and nonprofit fundraising. Jessica is also a poet, published in online journals and print.
CFRE & CAE Credits
WE OFFER CFRE & CAE CREDITS | 1 hour of training = 1 credit hour
Certificate of attendance available upon request
Resources Related to: Building Sustainable Revenue: Moving Beyond Short-Term Fundraising
Past Participating Organizations List