CREATING AND SUSTAINING A MAJOR GIFTS FUNDRAISING PROGRAM
This guidebook provides an overview of how to build and sustain a major gifts fundraising program, which is critical to sustaining the future of a nonprofit. This guidebook covers identifying major gift prospects, cultivating donors for major gifts, and how to “make the ask” stewardship steps to take once a donor has made a major gift. The guidebook also explains activities, and includes worksheets to guide executive leadership, volunteers, and staff on building or re-invigorating a major gifts program.
In this guidebook you will learn...
Steps to create a major gifts fundraising program, major gifts fundraising strategy and best practices for sustaining major gifts fundraising
How to build a major donor pipeline, case for support, and techniques to cultivate major gift donors and identify potential major gift donors
Effective major gifts solicitation methods and How to set goals for major gifts fundraising
Challenges in major gifts fundraising and the Role of donor stewardship in major gifts fundraising
