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NONPROFIT LEARNING GUIDEBOOKS

CREATING AND SUSTAINING A MAJOR GIFTS FUNDRAISING PROGRAM

This guidebook provides an overview of how to build and sustain a major gifts fundraising program, which is critical to sustaining the future of a nonprofit. This guidebook covers identifying major gift prospects, cultivating donors for major gifts, and how to “make the ask” stewardship steps to take once a donor has made a major gift. The guidebook also explains activities, and includes worksheets to guide executive leadership, volunteers, and staff on building or re-invigorating a major gifts program.

In this guidebook you will learn...
  • Defining the project description, scope, and purpose

  • Aspects of a successful nonprofit website

  • How to create an impactful online presence

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