The Virtual Donor: How Do You Engage and Retain Donors You Have Never Met in Person?

11:00 am - 12:15 pm PT

 2:00 pm - 3:15 pm ET

July 13, 2020

11:00 am - 12:15 pm PT

 2:00 pm - 3:15 pm ET

July 28, 2020

11:00 am - 12:15 pm PT

 2:00 pm - 3:15 pm ET

August 19, 2020




1 hour 


1 credit 


Is this a new category of donors? How will the "virtual donor" change your fundraising? How will you raise funds? What part will they play in your overall strategy now?  With the emergence of virtual events, we now have a whole new class of donors that we need to a develop a specific fundraising plan for. Engagement with virtual donors will require intentional messaging and campaigns around sustained giving and storytelling.   Learn more about engaging this digital donor, the different platforms they utilize, and how to communicate with them to ultimately retain them as donors.


Lisa Krueger is currently the Director of Philanthropic solutions for iDonate.  In addition to being a Certified Fundraising Executive, she is president and founder of MartisONE, a consulting firm whose focus is streamlining and growing organizations fundraising by utilizing digital technology, trusted best practices in fund development and the latest fundraising strategies. She understands first-hand the demands on organizations having served as Chief Development Officer, a Nonprofit CEO, and a Marketing & Communications Director in the Nonprofit & Technology sectors.

Courtney Lewis is currently a Director of Enterprise Sales at iDonate.  A veteran in the nonprofit industry, she spent more than 15 years fundraising and advocating for nonprofits in Lancaster & York, Pennsylvania – most recently as the Deputy Director for Pennsylvania Immigration Resource Center.  Obsessed with the internet, her expertise is in strategic communications, social media strategy, one-day community giving events, and digital fundraising. 

Who Should Attend?

Development staff,

fundraising staff , and any professionals who fundraise

What The Training Will Cover

  • Who the virtual donor is

  • Which channels they are using to engage

  • Where the virtual donor fits in your fundraising plan

  • How to engage and retain your virtual donors

  • Marketing strategies for virtual donors

  • Steps to create a successful outreach campaign

  • Sample engagement and outreach plans



Premiere Members






Additional Information

All workshops are live and recorded.  It is best to attend live but if you miss the live workshop, you can watch the recordings and then reach out to the instructor with any follow up questions. After the conference, attendees will receive recordings and materials from the workshop.

Looking to register 3+ people? Email us at to receive $5 off per registration!

Please Note: We do not offer any other discounts for this training other than the member rate. 

Nonprofit Learning Lab

Have a question? 


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We offer CAE & CFRE credits for all paid trainings

As nonprofit leaders, it is important to engage in deep dialogue, continual learning, reflection and conversation on diversity, equity, and inclusion within your own organization and the ways in which you serve your community and work in collaboration with others. Looking for resources on diversity, equity and inclusion?  Check out resources here