October 12, 2021

9:00 am - 10:00 am PT | 12:00 pm - 1:00 pm ET


Do you ever look at the engagement other not-for-profits are getting and think they must know some big secret that you don't? Do you see other not-for-profits getting hundreds of likes and comments, then go to your nonprofit's page and get discouraged because it feels like nobody cares about what you have to say? And you are right; the people getting all the engagement DO know something you don’t. But it has nothing to do with how popular or knowledgeable they are, how many followers they have, or that what they are sharing is better or more important than what you are sharing.  They understood how the algorithm worked and used it to their advantage. Once you figure that out, your engagement will shoot through the roof. Since the algorithm is changing all the time, in this presentation, we're going to share algorithm hacks to double your engagement on Facebook, Twitter, and LinkedIn in 2021.


Robin L. Cabral, MA, CFRE is the fundraising coach and consultant who provides value-added interim “hands-on” remote and coaching support with razor-sharp monthly result objectives and benchmarked deliverables. Her global reach spans from centers in both the United States and Australia and to countries in-between. With her over 25 years of experience, she has raised millions of dollars for small to mid-sized organizations and she focuses her coaching experiences on the GROWing people, performance, and purpose model used by Performance Consultants International. She serves as a sounding board, change agent, and extra staff person for those new to fundraising, wanting to excel in their fundraising job or role, or advance in their career. She serves both fundraising professionals and executive directors alike. Of her many awards and accolades, Robin was recently named one of the Top 10 LinkedIn LinkedIn Top Voices 2018: Philanthropy and Global Development and one of the Top 100 Charity Influencers by Onalytica (2019). Her writing has appeared in Nonprofit Pro, Massachusetts Nonprofit News, Charity Channel, Bloomerang, Donor Search, Nonprofit Expert, Donor Perfect, Nonprofit Learning Library, and many other blogs.

Who Should Attend?

Nonprofit leaders and organizations interested addressing ramping up their social media effectiveness and reach

What The Training Will Cover

  • What Social Media Algorithms are

  • The differences between each Social Media Channel

  • What a Nonprofit Organization needs to do to "beat" the algorithm and get noticed in someone's feed

  • What the latest trends in Social Media Algorithms are

  • And, much, much more!


Premier Members






Additional Information

This workshop is recorded. It is best to attend live but if you miss the live workshop, you can watch the recordings and then reach out to the instructor with any follow up questions. After the conference, attendees will receive recordings and materials from the workshop.

Looking to register 3+ people? Email us at to receive $5 off per registration!

Please Note: We do not offer any other discounts for this training other than the member rate. 

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