We all have either worked with prospect researchers or done some research ourselves. We know the usual ask in prospect research. We also see the depth and breadth of work it takes to produce quality outcomes from the research. Then, why is it that when it comes to sharing our research work, we don’t have equally good metrics to show our impact? Attend this workshop and learn why we need to track and share the impact of prospect research, what are some key performance indicators you can track to measure prospect research impact, and how you can use those indicators to initiate conversations within and outside the research team.
ABOUT THE TRAINER
Meenakshi (Meena) Das (she/her/hers) is a fundraising analytics and research specialist. She specializes in designing survey-based research tools and analyzing engagement. Meena appreciates spending her time outside work as a mentor to immigrant women and as a pro bono research advisor to small shops. She also founded NamasteData, an independent research consulting practice to support nonprofits in North America and India. Her two recent favorite projects are working on making data-based research tools more DEIA (Diversity, Equity, Inclusion, and Accessibility) compliant and designing the second season of her podcast “Being and Unbeing an Immigrant” where she wants to bring together the families of immigrants left behind in the home country.
Who Should Attend?
Nonprofit leaders and organizations interested in gaining skills to further their prospect research
What The Training Will Cover
Why we need to share the impact of prospect research
List prospect research’s key impact metrics
Leverage a framework of designing custom impact metrics
Successful strategies on how this information can be tracked and shared
This workshop is recorded. It is best to attend live but if you miss the live workshop, you can watch the recordings and then reach out to the instructor with any follow up questions. After the conference, attendees will receive recordings and materials from the workshop.
Looking to register 3+ people? Email us at firstname.lastname@example.org to receive $5 off per registration!
Please Note: We do not offer any other discounts for this training other than the member rate.