• Nonprofit Learning Lab

Words of Wisdom from Wild Apricot

Updated: Mar 9

Wild Apricot's blog is a source of timely insights about nonprofit fundraising, marketing, and more. Here are some Wild Apricot articles we found interesting:


76% of associations say that email gets the best response to re-engage lapsed members.” Check out this and other membership statistics in this post from Wild Apricot: https://www.wildapricot.com/blogs/newsblog/2020/11/17/membership-stats


Asking your current members to refer a friend is the most effective way to get new members. Here’s how to grow your membership using this tactic: https://www.wildapricot.com/blogs/newsblog/2020/11/10/member-referral-program


In the U.S., just over 2% of nonprofits account for 90% of all revenue in the sector. How can your nonprofit move into that 2%? By developing strong public relations and getting media coverage. Here’s everything you need to know: https://www.wildapricot.com/blogs/newsblog/2020/11/06/public-relations-for-nonprofits

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