10 Ways for Nonprofits to Reach Larger Donors in 2023
Updated: Jun 9
This is a guest blog post by Adora Drake from HighSpirits Essentials Marketing.
It's 2023 and nonprofit organizations are still heavily dependent on donations from individuals, organizations, and foundations to fund their programs and services. But, attracting larger donors can be a challenge, especially for smaller nonprofits.
Here are ten ways nonprofits can reach larger donors:
Host Fundraising Events
Hosting fundraising events is a great way for nonprofits to connect with potential donors in person. Fundraising events can create a sense of community around your nonprofit and provide an opportunity to showcase your organization's work and impact. These events can include galas, charity auctions, benefit concerts, and more. Nonprofits can also partner with local businesses to host joint fundraising events, which can help attract larger donors.
Utilize Social Media
Social media is a powerful tool for nonprofits to reach larger donors. By utilizing social media platforms such as Facebook, Twitter, and Instagram, nonprofits can create content that showcases their work and impact. Social media can also be used to promote fundraising campaigns and engage with potential donors. Nonprofits can leverage social media by creating engaging content, sharing stories of impact, and utilizing social media influencers.
Partner with Influencers
Partnering with social media influencers and other high-profile individuals can be a great way to reach a wider audience and attract larger donors. Nonprofits can identify influencers who are aligned with their mission and values and work with them to promote their cause. Influencers can create content, share stories of impact, and encourage their followers to donate to the nonprofit.
Focus on Donor Stewardship
Donor stewardship is the process of cultivating relationships with donors over time. By focusing on donor stewardship, nonprofits can create a loyal base of supporters who are more likely to make larger donations. Nonprofits can focus on donor stewardship by thanking donors for their contributions, communicating regularly with donors, and providing updates on the organization's work and impact.
Create Compelling Content
Creating compelling content can be a great way to attract larger donors. Nonprofits can create videos, blog posts, and other content that showcases the impact of their work and highlights the need for support. By creating compelling content, nonprofits can engage potential donors and inspire them to make larger donations.
Attend Conferences and Networking Events
Attending conferences and networking events is a great way for nonprofits to connect with potential donors. Nonprofits can identify events in their industry and attend them to meet potential donors and build relationships. Conferences and networking events provide an opportunity for nonprofits to showcase their work and impact, and connect with individuals and organizations who share their values.
Offer Naming Opportunities
Offering naming opportunities can be a great way to attract larger donors. Nonprofits can offer donors the opportunity to name a building, program, or another aspect of their organization in exchange for a larger donation. Naming opportunities can be a powerful motivator for donors who want to leave a lasting impact on the organization.
Focus on Major Gifts
Major gifts are larger donations from individuals or organizations. By focusing on major gifts, nonprofits can attract larger donors who are more likely to make significant contributions to their cause. Nonprofits can identify potential major donors and create targeted fundraising campaigns to solicit major gifts.
Engage Corporate Sponsors
Corporate sponsors can be a great source of funding for nonprofits. Nonprofits can identify companies that are aligned with their mission and values and work with them to create mutually beneficial partnerships. Corporate sponsors can provide funding, in-kind donations, and other resources that can help nonprofits reach larger donors and achieve their goals.
Leverage Peer-to-Peer Fundraising
Peer-to-peer fundraising is a strategy that involves asking supporters to fundraise on behalf of your nonprofit. By leveraging peer-to-peer fundraising, nonprofits can reach a wider audience and attract a larger number of donors who are passionate about their cause. Nonprofits can encourage supporters to create their own fundraising.
These are all effective strategies for attracting new donors who are able to give more. If you are looking to grow your revenue and meet your fundraising goals you are going to need a strategy in place. Reach out to find out how we can find you more large donors for your organization.