Leveraging Effective Marketing & Communications For Nonprofit Growth

September 7, 2022

9:00 am - 10:00 am PT | 12:00 pm - 1:00 pm ET

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WORKSHOP DESCRIPTION

Do your marketing efforts consistently and effectively secure donations, recruit volunteers and build awareness for your organization? Have you been rinsing and repeating the same copy for years?

​Join us and learn how you can devote a limited amount of time to significantly impact the reach and outcomes of your marketing efforts. All too often, we tend to get too close to the story of our nonprofit and forget that others don’t know what we know. We may go down rabbit holes, or well-meaning committees distract or take us off mission in ways that we don’t even realize we have veered off course. In order to maximize success, we must strategically stay on-target and on-mission at all times – thus highlighting the vital importance of strategic communications for effective marketing.

Who Should Attend?

Nonprofit leaders and organizations who are interested in learning how to expand their outreach.

What The Training Will Cover

  • More than 30 simple ideas to immediately apply to marketing campaigns 

  • Practical ways to make your emails stand out in overflowing inboxes 

  • How to leverage local partnerships to your advantage Ways to organically amplify your social media presence

Additional Information

All workshops are live & recorded. Registrants receive slides & recordings. It is best to attend live. If you miss the workshop, you can watch the recordings and reach out to the instructor with any questions.

REGISTRATION TYPE

FEE

Premier Members

FREE

Members 

$25

Non-Members

$50

Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!

Please Note: 

We do not offer any other discounts for this training other than the member rate.

ABOUT THE TRAINER

Melissa created Big Buzz Idea Group in November 2004 so Chicagoland nonprofits would have an honest outsourcing partner to bring their largest projects to life. After raising nearly $6 million dollars for clients, Melissa is dedicated to providing full operational support that will allow charitable organizations to run more effectively. With 26 years of corporate and nonprofit experience, she has launched and executed large fundraisers, conceived several innovative and lucrative new programs, coordinated a variety of dinners/awards functions, and organized numerous conferences/workshops. Her largest project to date is Ribfest Chicago, where she is responsible for every facet of the event including festival promotion, sponsorship development, entertainment booking, and vendor management. Having begun with 5,000 attendees, the event now draws 70,000 people annually and was featured on Food Network’s “Eating America” with Anthony Anderson (2014).

WE OFFER CFRE & CAE CREDITS

1 hour of training = 1 credit hour

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