Join Robin L. Cabral, MA, CFRE, MFIA, Chief Fundraising Strategist and Coach at Development Consulting Solutions, as she takes you through a multichannel approach to building your donor base in a digital world. You will learn how to acquire new donors using low-cost digital acquisition techniques and align digital strategies to form a cohesive digital donor journey. You will build meaningful donor relationships through timely touchpoints - keeping all those new donors you just acquired. Whether your nonprofit is large or small, Robin will show you how to use for-profit sales concepts to energize your virtual efforts, using lead magnets and a customer sales map to acquire new donors digitally. You will also learn how to analyze virtual efforts, optimize for success, and track and measure success to justify the investment of resources in a virtual approach to digital donor acquisition.
Who Should Attend?
Professionals and leaders involved in marketing, branding and communications
What The Training Will Cover
Understand how to take a multichannel approach to find new donors in a virtual world.
Learn how to use for-profit sales concepts to energize your donor development efforts.
Understand how to use lead magnets and a customer sales map to acquire new donors digitally.
Learn how to align digital strategies to form a cohesive digital donor journey and build meaningful donor relations digitally through timely touchpoints to steward all your new donors.
REGISTRATION TYPE & FEE
All workshops are live & recorded. Registrants receive slides & recordings. It is best to attend live. If you miss the workshop, you can watch the recordings and reach out to the instructor with any questions.
Looking to register 3+ people? Email us at firstname.lastname@example.org to receive $5 off per registration!
We do not offer any other discounts for this training other than the member rate. Upon registration, you will receive a link to participate in the training. Please check your inbox or spam folder.
ABOUT THE TRAINER
Robin L. Cabral, MA, CFRE is the fundraising coach and consultant who provides value-added interim “hands-on” remote and coaching support with razor-sharp monthly result objectives and benchmarked deliverables.
Her global reach spans from centers in both the United States and Australia and to countries in-between.
With her over 25 years of experience, she has raised millions of dollars for small to mid-sized organizations and she focuses her coaching experiences on the GROWing people, performance, and purpose model used by Performance Consultants International.
She serves as a sounding board, change agent, and extra staff person for those new to fundraising, wanting to excel in their fundraising job or role, or advance in their career. She serves both fundraising professionals and executive directors alike.
WE OFFER CFRE & CAE CREDITS
1 hour of training = 1 credit hour
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