IMPROVE FUNDRAISING COMMUNICATIONS: PERSONALIZE, SEGMENT, AND BUILD
DONOR RELATIONSHIPS

September 30, 2021

9:00 am - 10:00 am PT | 12:00 pm - 1:00 pm ET

WORKSHOP DESCRIPTION

The world is changing and so is fundraising.  Through the pandemic and beyond, the nonprofit sector has needed to adapt to the expanding world of personalized and segmented messaging.  The “Amazon” and “Netflix” experiences are now expected in the social sector.   It is more important than ever that we, as organizations and fundraisers, fulfill the distinct and personal reasons why our donors are drawn to the missions of our organizations.  Our fundraising communications and content, both from a distance and in person, must include how our donors are personalizing our mission and their support.

In this session, Katie will discuss a framework for the use of donor psychology and the use of behavioral economics in fundraising.  You will understand donor motivations and how to utilize donor/community-centric messaging tailored to your unique organization’s mission and outreach.  You will leave with a strategy to implement personalization, segmentation, and donor journeys to create actionable fundraising communications that grow relationships, increase retention and speak to your donor universe.

ABOUT THE TRAINER

Katie Lord is Vice President of Nonprofit Development at Proof and brings an extensive background in nonprofit development and marketing. At Proof, Katie works with nonprofit client partners to create deeper more strategic relationships with donors, volunteers, and constitutes through the use of emotional data. Katie’s strength and passion is working with nonprofit organizations to increase their fundraising and development success through strategic, donor-based communications.  Prior to Proof, Katie has spent her entire career working in the social sector, first in fundraising and development with three national nonprofit organizations before transferring her skills to nonprofit consulting. where she served as a Vice President and Consultant for a national firm, where she worked with clients both regionally and nationally. During her tenure, Katie worked with clients to raise millions of dollars towards their capital goals through expanding donor relationships and implementing best practices with her client partners.  

Who Should Attend?

Nonprofit professionals interested in better understanding donor psychology and strengthening donor relationships

What The Training Will Cover

  • Know the difference between donor psychology and behavioral economics

  • Demonstrate intermediate and advanced donor segmentations

  • Create personalized donor communications through curated touchpoints

  • Write a new development plan based on donor motivations and personal interests

REGISTRATION TYPE

FEE

Premier Members

FREE

Members 

$25

Non-Members

$50

Additional Information

This workshop is recorded. It is best to attend live but if you miss the live workshop, you can watch the recordings and then reach out to the instructor with any follow up questions. After the conference, attendees will receive recordings and materials from the workshop.

Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!

Please Note: We do not offer any other discounts for this training other than the member rate. 

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