12:00 pm - 1:15 pm PT

3:00 pm - 4:15 pm ET

July 21, 2020

12:00 pm - 1:15 pm PT

3:00 pm - 4:15 pm ET

August 3, 2020

12:00 pm - 1:15 pm PT

3:00 pm - 4:15 pm ET

August 25, 2020




1 hour 


1 credit 

Authentic Donor Engagement Strategies for Your Online Gala : Making Your Donors Feel Welcome and Honored


If you are struggling with the question of how to produce a successful virtual benefit event, this is the workshop for you! We know that successful fundraising events both raise money and engage donors. We also know that engagement, by definition, includes more than just passively watching an event unfold. How can you build a virtual event user experience that offers authentic engagement? How can you truly publicly recognize honorees beyond a video tribute? How can you create a space for guests to "see and be seen"? How do we assure that visitors leave the virtual event inspired by the mission and persuaded to give in the future? Through an interactive workshop, and using real-life examples, we will answer these and other questions.


Katherine DeFoyd, Founding Partner of Growth for Good, has been involved with every aspect of fundraising. She has led clients through board development, fundraising planning, capital campaigns, events and public/private partnerships. She has worked as development director for The Armory Foundation, MOUSE Inc., and on the development team at NYU. She staffed Mayors Koch, Dinkins, and Borough President Messinger. She holds a BA in Economics from San Francisco State University and an MPA from NYU.

Liliana Marques has more than 15 years of experience in fundraising, communications, events, and fundraising planning. She served as Director of Development and Communications at Worldwide Orphans, managing a team that raised $4 million annually. At the United Way, she managed corporate relations, communication, and the Young Professionals group. Clients include: Children of Armenia Fund, Fiver Children’s Foundation, and Hip Hop Public Health. She has a B.A. in Communications and French from Rutgers University, and a MBA from NYU’s Stern School of Business.

Who Should Attend?

Nonprofit professionals interested in learning more about virtual donor engagement strategies

What The Training Will Cover

  • A framework for a virtual gala that is more robust than a “pretend live pre-taped event.”  

  • What changes and what stays the same with live events versus virtual events?  

  • Effective strategies for engaging donors from the first touch until they log-off from the virtual experience.

  • A framework for donor communications from start to finish, sharing a template for communications planning.



Premiere Members






Additional Information

This workshop is recorded. It is best to attend live but if you miss the live workshop, you can watch the recordings and then reach out to the instructor with any follow up questions. After the conference, attendees will receive recordings and materials from the workshop.​

Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!

Please Note: We do not offer any other discounts for this training other than the member rate. 

Nonprofit Learning Lab

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We offer CAE & CFRE credits for all paid trainings

As nonprofit leaders, it is important to engage in deep dialogue, continual learning, reflection and conversation on diversity, equity, and inclusion within your own organization and the ways in which you serve your community and work in collaboration with others. Looking for resources on diversity, equity and inclusion?  Check out resources here