September 17, 2021

12:00 pm - 1:15 pm PT

3:00 pm - 4:15 pm ET


If you are struggling with the question of how to produce a successful virtual benefit event, this is the workshop for you! We know that successful fundraising events both raise money and engage donors. We also know that engagement, by definition, includes more than just passively watching an event unfold. How can you build a virtual event user experience that offers authentic engagement? How can you truly publicly recognize honorees beyond a video tribute? How can you create a space for guests to "see and be seen"? How do we assure that visitors leave the virtual event inspired by the mission and persuaded to give in the future? Through an interactive workshop, and using real-life examples, we will answer these and other questions.


Katherine DeFoyd, Founding Partner of Growth for Good, has been involved with every aspect of fundraising. She has led clients through board development, fundraising planning, capital campaigns, events and public/private partnerships. She has worked as development director for The Armory Foundation, MOUSE Inc., and on the development team at NYU. She staffed Mayors Koch, Dinkins, and Borough President Messinger. She holds a BA in Economics from San Francisco State University and an MPA from NYU.

Liliana Marques has more than 15 years of experience in fundraising, communications, events, and fundraising planning. She served as Director of Development and Communications at Worldwide Orphans, managing a team that raised $4 million annually. At the United Way, she managed corporate relations, communication, and the Young Professionals group. Clients include: Children of Armenia Fund, Fiver Children’s Foundation, and Hip Hop Public Health. She has a B.A. in Communications and French from Rutgers University, and a MBA from NYU’s Stern School of Business.

Who Should Attend?

Nonprofit professionals interested in learning more about virtual donor engagement strategies

What The Training Will Cover

  • A framework for a virtual gala that is more robust than a “pretend live pre-taped event.”  

  • What changes and what stays the same with live events versus virtual events?  

  • Effective strategies for engaging donors from the first touch until they log-off from the virtual experience.

  • A framework for donor communications from start to finish, sharing a template for communications planning.



Premier Members






Additional Information

This workshop is recorded. It is best to attend live but if you miss the live workshop, you can watch the recordings and then reach out to the instructor with any follow up questions. After the conference, attendees will receive recordings and materials from the workshop.​

Looking to register 3+ people? Email us at to receive $5 off per registration!

Please Note: We do not offer any other discounts for this training other than the member rate. 

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Nonprofit Learning Lab

Have a question? 

Phone Number: 303-549-2764

303 South Broadway Ste 200467

Denver, CO 80209

We offer CAE & CFRE credits 

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