BECOMING MORE DONOR-CENTRIC: STEPS TO IMPROVE DONOR RELATIONS

June 13, 2022

12:00 pm - 1:00 pm PT | 3:00 pm - 4:00 pm ET

WORKSHOP DESCRIPTION

Being donor-centric doesn’t mean donors need to influence your work or your mission. It does mean that you need to see your organization from the perspective of your donors. As an expert in your mission, it’s difficult to remember what it was like to be outside of your organization. In this workshop, we will cover the 6 stages of engagement and how to use them to bring your team together to deliver a holistic and intentional donor experience.

ABOUT THE TRAINER

Emily Taylor, the principal of teenyBIG, is an expert listener who is passionate about helping nonprofits find better ways to engage the people who matter to them. She guides teams in stepping outside of their day-to-day work in order to create stronger connections with their audiences, turning lackluster followers into enthusiastic supporters. Emily steers organizations to evaluate the experience of their end-user through strategic listening and engagement mapping. She also designs and facilitates workshops to help teams understand and expand the user experience and offers coaching packages to further guide that process. Emily’s approach in this area is based on her background as an Executive Director, consulting for a diverse range of nonprofit clients, and audience research using human-centered design. In the private and nonprofit sectors, she has helped teams better understand what makes their audience act on everything from healthcare to sustainability advocacy to the arts. She has a bachelor’s degree in industrial design from the University of Illinois at Urbana-Champaign, serves on the Nonprofit Relations Committee at the Association of Consultants to Nonprofits, and is a community member of her local Chicago Public School.

Who Should Attend?

Nonprofit leaders and organizations interested in learning about donor experiences

What The Training Will Cover

  • Understanding what a donor experience is and why is it important to engage people with
    your work

  • Defining the 6 stages of engagement and how to guide people through them

  • Using a Donor Engagement Map to align the efforts of your communication, development,
    and social media 

REGISTRATION TYPE

FEE

Premier Members

FREE

Members 

$25

Non-Members

$50

Additional Information

This workshop is recorded. It is best to attend live but if you miss the live workshop, you can watch the recordings and then reach out to the instructor with any follow up questions. After the conference, attendees will receive recordings and materials from the workshop.

Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!

Please Note: We do not offer any other discounts for this training other than the member rate. 

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