Data-Driven Annual Giving Strategies: A Plan for Fundraising During Uncertain Times

12:00 pm - 1:15 pm PT

3:00 pm - 4:15 pm ET

August 17, 2020

WORKSHOP DESCRIPTION

We are in new and different times with the pandemic. Now more than ever, we need to get creative with how we solicit our Annual Fund donors to find ways that inspire repeat and increased gifts. This session will look at data-driven methods to help attendees fine-tune their segmentation and stewardship strategies to be more effective and efficient. Attendees will learn to use their own data to determine who is more likely to make a gift and how to create more donor-centric solicitation strategies. Whether your are unsure of what lies in your data or you live inside of your data day in and day out you will leave this session with tools that can be repeated even after this pandemic is over.

ABOUT THE TRAINER

Nick Sollog, of The Sollog Group, has been a fundraising professional for over 17 years.  In 2009 he formed The Sollog Group to help nonprofits raise more money in less time and specializes in capital campaigns, annual giving, database administration, and prospect development. Prior to consulting, Nick worked in development at the University of Richmond and the University of Lynchburg. Nick is involved in the local community both personally and professionally. Professionally, he is a member of the Virginia Association of Fundraising Executives, Association for Advancement Services Professionals, Apra International, Apra-Virginia, and Young Nonprofit Professionals Network of Richmond.

Who Should Attend?

Nonprofit professionals who use data analysis to target donors, or who are interested in implementing data analysis into their fundraising strategies

What The Training Will Cover

  • Data-driven methods to help attendees fine-tune their segmentation and stewardship strategies to be more effective and efficient

  • How to use data to determine which donors are more likely to make a gift and how to create more donor-centric solicitation strategies

  • A practical and “hands-on” approach to raising more funds annually, through existing donors

REGISTRATION TYPE

FEE

Premier Members

FREE

Members 

$25

Non-Members

$50

Additional Information

This workshop is recorded. It is best to attend live but if you miss the live workshop, you can watch the recordings and then reach out to the instructor with any follow up questions. After the conference, attendees will receive recordings and materials from the workshop.​

Looking to register 3+ people? Email us at program@nonprofitlearninglab.org to receive $5 off per registration!

Please Note: We do not offer any other discounts for this training other than the member rate. 

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Nonprofit Learning Lab

Have a question? 

303-549-2764

info@nonprofitlearninglab.org

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We offer CAE & CFRE credits for all paid trainings

As nonprofit leaders, it is important to engage in deep dialogue, continual learning, reflection and conversation on diversity, equity, and inclusion within your own organization and the ways in which you serve your community and work in collaboration with others. Looking for resources on diversity, equity and inclusion?  Check out resources here